With the opening of their second cafe location in Laguna Beach, CA, Amarith Cafe approached me with the task of rebranding their existing identity. They wanted the cafe to feel modern yet approachable, as well as convey the freshness of their food. With colors inspired by their flagship location in Orange as well as the beautiful beaches of Laguna, I created a custom logomark, icons and pattern, utilizing varied stroke widths and round curves to convey the friendliness of their cafe.

Amarith Cafe Final-04
Amarith Cafe Final-03
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Amarith Cafe Final-05