WHO IS
TRACY KELLER?
She's still working on answering that question. In the meantime, please see the following FAQ's.
WHAT'S TRACY'S FAVORITE KIND OF JUICE?
Mango. Or anything in a box, really.
WHAT DOES TRACY DO?
Tracy is an art director + senior designer. She's worked on everything from 360 campaigns to full brand identity development, and loves executing as much as concepting. Used to punching above her weight, she thrives taking on challenges, saying "yes!" to new things, and teaching her teammates Gen Z slang.
CAN TRACY DESIGN A LOGO FOR ME?
Theoretically, yes. Realistically, if you ask her that question IRL she will give you a longwinded answer about why you need full branding and not just a logo.
WHAT IS TRACY'S FAVORITE FONT?
Currently-- Roc Grotesk. Human! Versatile! Functional! A little dramatic!
WHAT DOES TRACY'S LOGO MEAN?
The logo seen throughout this site is an abstracted monogram of her initials, TK. Conceptually, she continuously gravitates towards dynamic curvature an expression of her strong desire for adaptability + fluidity, and contrasting weights as a representation of her fascination with contradiction. Hey.... you asked.
