SAILING AGAINST THE SEA OF SAMENESS

2024©

THE TASK

This isn't the cruise you went on with your family when you were 8. This is the cruise of your cool aunt who gets a little crazy on holidays. Through the creative lens of "True Eye View," we developed a 360 campaign to showcase the authentic and imperfect moments that make a Celebrity vacation truly unbeatable. As art director, I concepted & storyboarded spots, directed all still assets on set, and helped develop full campaign/brand guidelines.

Creative direction by Alex Krutchkoff, photography by Tom Kubik, & production by Artex.

ART DIRECTION
DESIGN