NYC'S MOST ICONIC TREE

2024©

THE TASK

Christmas in New York City doesn't get much more iconic than the Rockefeller Center tree.  Drawing from the Art Deco motifs of the building, the mark was crafted as a modern take on this style. The design helped generate buzz in the weeks prior to the momentous tree lighting.

BRAND IDENTITY

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SOCIAL

The design was shared on social, in both organic and paid media, generating awareness of the tree lighting. 

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