STIRRING
THE SOUL

2024©

THE TASK

Chef’s Table is Netflix’s longest running series. After organically building a platform for chefs and a visual language through storytelling, it was time for the show to develop into a full-fledged brand, bringing their quality and sophistication into a line of products and experiences.

BRAND IDENTITY
ART DIRECTION 

01 LOGO DEVELOPMENT

Upon speaking with the creative geniuses behind Chef's Table, they emphasized purity, quality, and the pursuit of perfection-- seen both in their storytelling craftsmanship as well as in the stories of chefs they tell. Chef's Table provides the lens through which we view these stories; it captures the human spirit; it affects us, moves us, and fulfills our sense of wonder.

The balance and structure of a square and the openness and creativity of a circle come together to create the basis for the brand identity, conveying the beautiful tension often found in the soul of a chef.

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02 BRAND IDENTITY

With the logo mark as a basis for the visual language, we developed the full visual identity, baring in mind the future use cases of the brand.

We devloped a bespoke set of iconography, with a flexible system for creation of future icons.

03 MERCHANDISE

To help them launch their newest special season of Chef's Table Noodles, we supported with custom illustrated merch, a first display as to how the brand could flex. Additionally, we designed the first edition Chef's Table Essentials collection.

ILLUSTRATION BY ZIMO DESTEFANO

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04 WEB

Despite their years of existence, Chef's Table had never had a website. On a one month timeline, we designed & developed a website from scratch in time for the launch of their new season.