Bridged is a career content platform for discovering new tech job pathways + learning how to get there. Because the nature of such an educational platform is often dense in content, I was tasked with the goal of capturing a younger audience through the visual identity.
The basis of bridged relies on unlocking an entire world of possibility, that some maybe never even knew was possible. The fun and approachable logo + illustration system reflects this explosion of opportunity— to work a job anywhere you want, while still having fun and retaining all parts of your unique self. The system is intentionally flexible, with room for further development of characters and icons as the platform expands to cover new industries and roles.