With the rise in post-pandemic remote work, the demand for work-from-home jobs is higher than ever, yet making a drastic career jump can be daunting. Enter: superhuman tech lady Elizabeth Hogue who distills her years of tech experience into bridged, a career content platform for discovering new job pathways + learning how to get there. Because the nature of such an educational platform is often dense in content, Elizabeth came to me with the goal of capturing a younger audience through the visual identity.
The basis of bridged relies on unlocking an entire world of possibility, that some maybe never even knew was possible. The fun and approachable logo + illustration system reflects this explosion of opportunity— to work a job anywhere you want, while still having fun and retaining all parts of your unique self. The system is intentionally flexible, with room for further development of characters and icons as the platform expands to cover new industries and roles.