CLEAN & CLEAR

When everyone already hates your brand, you will try anything to garner attention. Even if that means Photoshopping your best-selling product into the hands of a furry. (Ok, so maybe this one didn't actually get approved, but I feel it sets the stage nicely for what I'm about to show you.)

From anime to Fortnite to "soft bois," we were tasked with creating content for various "cohorts" aimed at the ever-elusive Gen Z. In tandem with my incredible copywriting partner, Abby Hogue, we created 40 pieces of social media content per week. Scroll for yourself.

Check out Abby's side of the story & all-around-evil-ingenuity here.

C&C_41_SceneKidBoys_Furries
CC_25_GenZMiamiGlamLatinas_MiamiVibe
CC_41_NewAgeGenZ_Glitch
CC_18_MakeupMaven_Euphoria
CC_21_AcneMoisturizerBuyers_PaperLayers
CC_34_AnimeMMT_Expressions
CC_23_E-Girls_AnimeCinemagraph-01
AnimeGirl2-1
CC_29_SoftBois_FlowerBoy
CC_29_SoftBois_AlbumCover
CC_SoftBois_IntheClouds
CC_SoftBois_Collage
CC_31_GenZNostalgics_VintageBandTee
CC_31_GenZNostalgics_VintagePoster
CC_24_EmoBoys_DualActionMoisturizer
CC_41_MakeupMavens_Crocs
CC_30_OGMoms_Windows98
CC_27_SceneKidBoys_Myspace-01
CC_37_GenZNostalgics_FortniteVictory-01
CC_40_GenZNostalgics_CleanerThings
CC_37_GenZNostalgics_FortniteLanding-Recovered-01
CC_43_HyperCreators_ProductTags-1
CC_43_Softbois_EmbroideryPic
CC_25_GenZMiamiGlamLatinas_NeonSigns
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