ART DIRECTION
DESIGN
SOCIAL MEDIA
PHOTOGRAPHY

Selling face wash to the haters

When everyone already hates your brand, you will try anything to garner attention. Even if that means Photoshopping your best-selling product into the hands of a furry. (Ok, so maybe this one didn't actually get approved, but I feel it sets the stage nicely for what I'm about to show you.)

From anime to Fortnite to "soft bois," we were tasked with creating content for various "cohorts" aimed at the ever-elusive Gen Z. In tandem with my incredible copywriting partner, Abby Hogue, we created 40 pieces of social media content per week.  Scroll for yourself.

Check out Abby's side of the story & all-around-evil-ingenuity here.