NativeGood is an online thrift startup that partners with local thrift stores across the US to compile cool, one-of-a-kind finds into categorized bundles. By mixing modern and vintage finds, bundles are not only highly fashionable and curated, but the focus is shifted to match users with pieces they love rather than focusing only on brand names, as common in the online thrift space. This leads to lower prices which benefits the consumer, as well as mom-and-pop thrift stores and Mother Nature herself!

BRAND IDENTITY

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Representing the “new life” of NativeGood’s recycled clothing, these organic elements are intended to be fun & contemporary, with a nod to the vintage/scrappy nature of thrifting. The bird pictured, a northern mockingbird ‘native’ to the state of Texas, is a representation of a wider bird motif, symbolizing freedom & rebirth. There is a great deal of potential to expand this concept into other state birds, further conveying NativeGood’s unique sourcing from all around the country.

PRINT & PACKAGING

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SOCIAL

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