In With the Old.
NativeGood is an Austin-based online thrift startup that partners with local thrift stores across the US to compile cool, one-of-a-kind finds into categorized bundles. I developed the full brand identity aimed at Gen Z, with a playful & organic custom type logo.
Representing the “new life” of NativeGood’s recycled clothing, these organic elements are intended to be fun & contemporary, with a nod to the vintage/scrappy nature of thrifting. The bird pictured, a northern mockingbird ‘native’ to the state of Texas, is a representation of a wider bird motif, symbolizing freedom & rebirth.