STYLE GUIDE
SBCERA is a retirement association for employees of San Bernadino County. They launched a brand refresh with a completely new brand identity to target a younger audience for pension funds. In addiction to production work in the rebranding process, I collaborated with the creative director to produce the following style guide, assisting with copywriting, proofreading, and formatting.
POSTCARDS
I developed the following concepts for direct mail postcards, signifying different milestones in members' path to retirement.
POSTCARDS
I developed the following concepts for direct mail postcards, signifying different milestones in members' path to retirement.
HANDOUTS
Additionally, I created handout templates for various external communications.