SHOT
READY

2025©

THE TASK

To help promote Steph Curry’s New York Times Best Seller "Shot Ready" for our client at Penguin Random House, we utilized legendary photographer Squint’s powerful imagery to combine a big creative idea with science. With a staff astrophysicist and media experts who brought this to life, the billboard installation aligned with November's supermoon.

From ESPN to Justin Bieber to Ad Age, this billboard caught the attention of millions.

As art director, I helped execute the vision which sold through the idea in the initial pitch.

ART DIRECTION

DESIGN