AN UNPARALLELED MUSIC EXPERIENCE

2023©

THE TASK

UMusic Hotels' first property in Madrid became a new kind of platform for artist discovery, dynamic live experiences and new music content.

We designed a global brand strategy, identity and architecture for their initial launch. As art director, I co-led their first-ever photoshoot, developed guidelines for photography usage, and directed use of assets across web.

ART DIRECTION
BRAND ACTIVATIONS
BRAND IDENTITY
BRAND STRATEGY